Operations & ERP
Customer Relationship Management
CRM
System for managing all interactions and data related to current and potential customers across the sales lifecycle.
What it means
CRM software tracks leads, opportunities, sales pipelines, customer communications, support tickets and post-sales lifecycle. Indian-focused CRMs additionally handle GST-compliant quote generation, deal tracking against credit limits and integration with IndiaMART/Justdial lead sources.
How Easedesk handles Customer Relationship Management
Easedesk CRM lives inside the ERP — so a lead → opportunity → quote → invoice → payment → support ticket is one connected flow with no integration tax.
Related terms
Want Customer Relationship Management handled automatically in your ERP? Easedesk does it natively — along with 50+ other Indian business modules.
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